Convoy Financial Group has been using Surfman to help branding and market to our customers. The ease of handing current and adding new subscribers is the ...
Convoy Financial Group has been using Surfman to help branding and market to our customers. The ease of handing current and adding new subscribers is the one of the key benefits. Sending out mass emails is no longer a difficult and time-consuming task. Their service and product is cutting-edge due to its multichannel capabilities, easy for us to import our email lists, and they have a dependable staff that is there to help at anytime making sure our newsletter delivered successful without troubles.
Statistics data is what we really concern; the function of tracking the user-preference and click-through-rates help to obtain users’ potential interested, the data is useful for the future of our marketing plan. We will highly recommend Surfman and their support team is simply the best!
Video in Email - 1 June, 2012
Tips to the smart marketers
With over 4 billion videos viewed per day and 100 million people liked/ shared/ commented on YouTube
every week, there is no reason for e-marketers not to take advantage or reap the benefits of utilizing video
Despite the clear benefits, e-marketers should also be aware of the following:
What if the video does not play?
- HTML5 provides a plan B for you: its ability to set a fallback image that will show up in case the video cannot be loaded in the email. With this preview image, readers can link to external browser to view the video.
- This video playback testing in email has been tested and proved by Surfman across a range of browsers including: Chrome/ Firefox/ Internet Explorer 9/ iPhone/ iPad/ MAC.
How many recipients of my list are able to see video in the email?
- Depending on which type of browser your audience is using and the compatibility with the Video Email Express embed code. Text email tool such as Lotus notes does not support video in email.
- Surfman can help you track down the number of viewed email campaign – same way as we have always been doing.